In the grand scheme of things, people often end up wasting their time in meetings or unproductive coffee chats, right? If you’re hosting a workshop with 5 people including you, the facilitator, that’s a 23 hours time commitment from everyone. The facilitator spends an additional 2-3 hours for the preparation of the briefing documents, sending out emails etc. How long does it take to run a brand sprint?įor the workshop itself, everyone invests around 1 hour for the preparation and 3 hours for the workshop itself. And that’s why a brand sprint is an incredibly effective use of your time. The DNA of a brand or startup will not change significantly. Will the focus be a different one? Yes, potentially.īut until then, we need to allocate our resources wisely and push in the same direction. Will the product change? Yes, it probably will. And in my opinion, a brand sprint is the perfect combination of efficiency and results. You need to get the foundations right before you can grow.
There must be a strategy that everyone believes in.Īnd Dave's right.
Today, we’re doing everything we can to learn more about our users and trying to tie together any loose ends to help us with our Go-to-market.įurther, without aligning the team on the same vision, we can’t really figure out our positioning and without positioning we can’t figure out our messaging.ĭave Gerhardt, Chief Brand Officer over at Drift, recently wrote something similar on his LinkedIn: It’s tough to have good positioning unless there’s a clear company strategy & vision. Hence, we kind of missed the important opportunity of customer development. To give you additional context: We built Paperless scratching our own itch over at Mankido, without the intent of ever turning it into a SaaS. In addition, we’re still trying to figure out our ideal customer profile, what features to build, and most importantly what directions we should take as a company and as a product. Paperless is currently in the early access stage and although we have a fully functional product that can be used today, we haven’t fully reached product-market fit. In principle you’re right, but hear me out: Paperless is an early stage SaaS startup, shouldn’t you focus on “growth” stuff?
We adopted our version of the brand sprint from the original Google Ventures brand sprint which you can read more about here.īut wait.
However, we used it as an exercise to align ourselves in terms of vision, values & roadmap. Typically, brand sprints are done before creating your brand and visual identity. It’s a Google thing and I first learned about it from Claire Suellentrop over at Forget the Funnel, an awesome community for SaaS marketers if you have never heard of it.Ī brand sprint is a 3-hour working session that brings 4-7 people of your leadership team together to hash out the what, how, why and more of their business. Note: I didn’t come up with this by the way. Let me introduce you to the wonderful world of Brand Sprints. So how could we all align on the same goals without wasting time on another useless meeting with no actionable results? However, we never really talked about this as a group. In fact, I noticed that most of us had our own idea of what Paperless stands for and where the product is heading. And while a branding exercise wasn’t part of my initial 90-day plan, I noticed early on that our team had little clarity on where we wanted the Paperless brand to go. Just over one month ago, I joined Paperless as a late co-founder, heading up our product led growth strategy.
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